Street Vending and Public Market Typologies in Santiago, Chile

A colero's "stand" compressed into a bike carrier in Huechuraba, Santiago, Chile. (Credit: Jennifer Renteria)
Building on my previous post and given that my research’s intent was to observe and document public market and street vending typologies in Latin America, what follows is a generalized and brief summary of what I have identified as Santiago, Chile’s four primary kinds of vendors. Of course, the lines between these is at times blurred, yet, at other times, there is a clear distinction between each and this often characterized the relationship I observed between these different entities.
Metro or neighborhood scale markets or mercados
These are legal venues where, in addition to the average local, feriantes or coleros may buy their goods for resale. Vendors here have city issued permits and may have connections with national and international wholesale vendors. An example of this is the recently opened Mercado Tirso de Molina, which houses 100 plus vendors on its two floors.
Bazaars or persas
Here, what may be taking place may be illegal just as easily as it may be legal. Within the persas walls are permitted vendors who may sell anything from used books and magazines to bundles of imported Chinese goods. Just as easily and with a quick turn of the body, one could find piles of stolen goods within those same walls. (I was told to visit the enormous Persa Bio Bio were I ever to have anything stolen during my stay in Santiago and were interested in buying it back.) Typically, these persas would be retrofitted warehouses or held within corner shopping malls. The Persa Bio Bio covered approximately four blocks along a former lumber and train yard and took a whole day of wandering to cover. Along the persa itself and within and along the narrow streets that run through it were several vendors or coleros whose wares were placed on thin sheets, ready to be lifted and taken away at the sight of a carabinero or police officer. However, the weak carabinero to colero ratio seemed to pose little to no threat to the coleros.
Street markets or ferias
Permitted feriantes or street market vendors, likely having bought their goods from mercados early in the day or week, sell their goods in these ferias, two or three of which are located within Santiago’s many comunas. Ferias libres are open only one or two days a week, given their ephemeral nature as quickly assembled stands along temporarily closed streets. Others are open more often and are recognized as ferias modelos given their more stable state under permanent canopies Read More…
Coleros, Feriantes, and Power in Santiago, Chile
The Santiago province consists of 47 communes (or municipalities), with the Municipality of Santiago, located in the center of the province, having the biggest budget. Within each of these municipalities exist several ferias libres, or street markets, that take place regularly throughout the week and occupy anywhere from a few to several blocks. While ferias libres, like street markets anywhere, have always contributed to the shaping of Santiago’s public space, it is only recently that feriantes, as the street market vendors are called, have successfully and cohesively integrated themselves into the country’s economic strategic dialogue. This has come about out of a series of municipality-implemented tactics to address crime during strained economic times, and defensive unionizing strategies executed by street market vendors.
Over the course of Jaime Ravinet’s and Joaquin Lavin’s mayorship of the Municipality of Santiago in the 1990s and early 2000s, respectively, and during which unemployment rates were hitting record highs, put into action was the application of a kind of broken windows strategy a la former New York City Police Chief William Bratton so as to deal with safety concerns that overwhelmed the city center’s public space. Aside from an increase in federal police patrolling (which remains very visible today and throughout the region and other municipalities), also done was the installation of cameras and other “security” devices throughout the city center. The strategy was at least superficially successful in dealing with targeted areas as crime rates decreased, however, the crime rate increased on the fringes of the secured spaces; as Professor Ernesto Lopez Morales of the Universidad de Chile’s School of Architecture and Urbanism put it, “pickpockets are mobile” and the concentrated, single issue strategy proved to be futile.
Included within these efforts was a push to remove street vendors from the city center’s public space. Given that it was understood that with high unemployment rates it would be hard to justify an attempted all out removal of them and, thus, was simply out of the question, the city sought Read More…
Latin American Street Vending and Public Markets

Potato vendors pose for a picture at a government-sanctioned feria libre in the Huachuraba neighborhood of Santiago, Chile. Credit: Jennifer Renteria
Intro Post by Jennifer Renteria
This last summer, I traveled throughout Latin America in search of public markets and street vendors with the help of the USC School of Architecture and William and Neoma Timme Fellowship. By observing and documenting public market and street vending typologies in Latin America, my research focused on furthering the understanding of relationships between formal design and the “ephemeral,” often informal, and contentious practice of street vending. Based on my research methodology, which includes textual, photographic, and drawn documentation, as well as interviews with professors, practitioners, city officials, vendors and local community members, I will provide profiles and analysis of each city over the course of the next several months. However, to begin, I am presenting an introduction to my overall experience and takeaways.

Pablo, a jeweler who has sold at the La Boca feria for more than 15 years, fixes a watch behind his self-designed stand and workstation in Buenos Aires, Argentina. Credit: Jennifer Renteria
Approximately two weeks were spent in each of the following cities: Santiago, Chile; Buenos Aires, Argentina; Sao Paulo, Brazil; Lima, Peru; and Mexico City, Mexico. Although I stayed for a short period of time in each city, the local contacts and visits — ranging from small neighborhood fairs to lesser-known late-night/pre-dawn multi-block markets — allowed me to get a solid and unique overview of how public markets and street vendors are perceived and dealt with in each city. These visitations included the occasional rush of adrenaline provoked by unanticipated dangers (like slippery, muddy puddles) and humorous and entertaining revelations of local identity (such as the ever-present, fully-dressed, seemingly homeless dog).

The Ferinha da Madrugada, held every morning from Monday to Saturday beginning at 3 a.m., begins to see its end as the sun rises and the clock nears 7 a.m. in Sao Paulo, Brazil. Credit: Jennifer Renteria
As might be expected, my efforts took me to others who had done similar studies on specific sites, also using multimedia tools and also raising the question– where does the designer fit in this picture? — a question for which I still struggle to find a concrete and direct answer. Let me expand. In certain scenarios, it seemed that the designer could easily contribute by providing guidelines to uniformly designed, government sponsored, neighborhood markets. In other cases, though, such as in large, illegal markets found within informal settlements, a designer’s efforts, however well intentioned and dedicated as they may be, appeared less impactful. This became especially evident Read More…





